SEO VS PPC: Which one is better for your business?

Posted by: Chris Schwarz in Pay Per Click, Search Engine Optimisation, March 29th, 2012

seo
SEO and PPC advertising are two acronyms to describe different types of online marketing strategies. Each strategy contains different resources to undertake and yields different results dependent upon a whole range of elements such as your website, business model, and time.  Read More...
 

How To Create A Custom Report In Google Analytics

Posted by: Chris Schwarz in Analytics, February 9th, 2012

custom-google-analytics-report
Websites are becoming increasingly complex and the need for customised & detailed web reports are vital. Whether it's modelling visitor behaviour on a social network or web conversion analysis for an ecommerce store. During our initial strategy session with our clients,…   Read More...
 

SEO Is Dead

Posted by: Luke Jamieson in Search Engine Optimisation, February 8th, 2012

170px-Andrew_Drake-(2)
Yes folks, you heard it here first – SEO is dead! But first, let me clarify. SEO as in “I want to be number 1” is dead. Off-Page SEO such as mass article marketing and aimless link building is dead (and has been for some time). Yet some businesses out there are still promoting the old 50…   Read More...
 

Our Top 10 Online Marketing Posts of 2011

Posted by: Chris Schwarz in News, December 22nd, 2011

fireworks
2011 has seen some dramatic shifts in the online space. Needless to say, things are changing quickly and businesses need to find a balance between keeping up to date with the latest online development and managing the resources to effectively take advantage of them. Your company’s online pr…   Read More...
 

How To Link To Another Website (Best Practices)

Posted by: Chris Schwarz in How To, Search Engine Optimisation, October 24th, 2011

Best Practices Linking Guide
Linking to another website is one of the most important practices about web management and search engine optimisation. Links are the glue of that hold the internet together and one of the leading indicators that Google uses to rank your website. This post is a walkthrough about why it's important, and the best practices to follow when linking to another website  Read More...
 

The Future of Google Marketing In Australia (Predictions for 2012)

Posted by: Chris Schwarz in Pay Per Click, Search Engine Optimisation, October 20th, 2011

The Future Of Google Shopping
I recently purchased a subscription to a VPN (virtual private network) which basically allows me to use an IP address from a variety of locations around the World. The end result is internet access from within that Country allowing me to access ‘region specific’ content.  This a…   Read More...
 

5 Reasons You Should Focus On Local SEO

Posted by: Chris Schwarz in Search Engine Optimisation, October 11th, 2011

The importance of Local SEO
Conventional SEO has been the main concern for companies in the search engine results for many years and large National companies that have been investing in SEO for many years already dominate the rankings. Local SEO results follow a different set of rules and ranking criteria, (see this post on Go…   Read More...
 

Is Your Website Fully Indexed?

Posted by: Chris Schwarz in Search Engine Optimisation, August 25th, 2011

Is Your Website Being Found?
The term "Content Is King" is as prevalent in August 2011 as it's have ever been! Great link builders, & companys that utilise social media strategies all rely on the back bone of amazing content. Content can be anything – blog articles, pod casts, product pages, videos, w…   Read More...
 

How To Write A Google Places Review

Posted by: Chris Schwarz in Search Engine Optimisation, August 10th, 2011

google-places-1

Why Write A Google Places Review?

With more than 15% of all Google searches resulting in local places listings, and with the simplicity of local optimisation; investing in local search engine optimisation can be highly profitable. One of the strongest correlations to ranking higher in local resu…   Read More...
 

CASE STUDY: Adelaide Uni Remarketing

Posted by: Chris Schwarz in Pay Per Click, July 19th, 2011

Remarketing-case-study
  Remarketing has been one of those buzz words of the online marketing community for 2011. An innovative approach to advertising on the display network, Remarketing allows an advertiser to display a series of adverts to ‘follow’ a user around the internet. Privacy issues aside…   Read More...